| Choosing The Right Keywords For Your PPC | | | | "Keyword Tail": Fly Fishing Equipment |
| Advertising campaign | | | | Fly Fishing Gear |
| March 5, 2005 | | | | Fishing Lures |
| Introduction: | | | | Fishing Reels |
| Of all the important decisions that go into a | | | | Many of the Pay Per Click Search Engines offer |
| successful Pay Per Click Advertising program, the | | | | tools to help advertisers identify hard to find |
| most critical one is which keywords to target. | | | | keywords related to their sites. Overture's is the |
| Choosing the right keywords will drive a | | | | most advanced in this area, but Google's works |
| continuous stream of qualified buyers to your site | | | | well too. The leading third party tool to help |
| at affordable CPC's. Choosing the wrong | | | | advertisers uncover profitable keywords is |
| keywords will negate even the most well planned | | | | offered by a company called WordTracker. |
| Pay Per Click Advertising strategy. | | | | WordTracker not only helps identify good |
| Going Beyond The Obvious: | | | | keywords for your Pay Per Click Advertising |
| At first glance, choosing keywords for your Pay | | | | program, but it also tells you how many times the |
| Per Click Advertising program seems easy. | | | | words were searched on across all the major |
| Anyone can come up with a list of obvious | | | | Search Engines. This is important, because the |
| keywords related to their web site. The problem | | | | more niche the keyword, the less traffic it will |
| is, because the keywords are obvious, all your | | | | generate. It doesn't do any good to find a |
| competitors have come up with the same list of | | | | perfectly targeted keyword if it only generates a |
| words. This can lead to price inflation for these | | | | few clicks a month. |
| keywords on the Pay Per Click Search Engines, | | | | Because each targeted, niche, keyword by |
| making it difficult for anyone to profit from these | | | | definition will only produce a small amount of |
| keywords. The key to a successful PPC | | | | traffic, it's important to identify as many as |
| Advertising strategy is to identify targeted, hard | | | | possible so their combined traffic will have a |
| to find, niche keywords that drive profitable | | | | meaningful impact on your Pay Per Click |
| traffic to your site. | | | | Advertising program. |
| Monetizing The "Keyword Tail" | | | | Summary: |
| The enormous number of queries that fall outside | | | | The beauty of Pay Per Click Advertising is the |
| the obvious keywords is known as the "Keyword | | | | more targeted the keyword, the less you'll likely |
| Tail". An advertiser's ability to mine the "Keyword | | | | have to pay for each click. This is opposite of |
| Tail" for profitable nuggets of Search terms is | | | | how every other form of advertising works. If |
| often the difference between a successful Pay | | | | you use direct mail, magazines, TV, or even other |
| Per Click Advertising program, and one that loses | | | | forms of online advertising to market your |
| money. | | | | products, the prices rise as the audience becomes |
| Examples of keywords that fall into the "Keyword | | | | more targeted. |
| Tail" are singular, plural, and misspelled versions of | | | | To succeed you must take advantage of this |
| keywords, and keyword terms related to the | | | | unique dynamic of Pay Per Click Advertising by |
| obvious keywords for your site. For example, if | | | | using every available tool to help you think "out of |
| you own a site that sells fishing supplies, you may | | | | the box" to create a comprehensive, targeted list |
| come up with the following list of keywords: | | | | of keywords to drive a steady volume of |
| Obvious Keyword: Fishing | | | | profitable traffic to your web site. |