| Basically, if your niche blog is converting well for | | | | So if your niche was a Bass fishing guide, you |
| you and you have been earning some good | | | | may have the following keywords: |
| affiliate commissions it is time to look at investing | | | | Bass fishing guide |
| in some PPC. | | | | Bass fishing tips |
| The 3 major advertising networks for PPC are | | | | Bass fishing secrets |
| Google, Yahoo and Bing. It's always best to start | | | | Bass fishing tactics guide |
| with Google and if a campaign is successful roll it | | | | Guide to bass fishing |
| out to Yahoo and MSN as well; the techniques for | | | | The common word here is 'bass fishing', make |
| advertising on the different networks are very | | | | sure it is in as many of the above criteria as |
| similar. | | | | possible and you ad will get a good quality Google |
| The key to PPC is relevance, I'll say that again so | | | | score. This may seem like a pain, but Google is |
| you don't miss it THE KEY TO PPC IS | | | | actually doing you a favour, by setting up your |
| RELEVANCE! | | | | ads this way you will attract targeted traffic |
| Google gives all ads a quality score, if you have a | | | | which will convert better. |
| low quality score you're cost per click will be | | | | One more important thing to look at when |
| higher and in some circumstances Google won't | | | | applying PPC to a niche blog is the landing page. In |
| display your ad at all. Google determines quality | | | | our experience a simple review page works best, |
| scores based on relevance, Google wants to | | | | featuring 3-4 products (all with your affiliate link). |
| know that your ad is relevant to your landing | | | | Reviews always convert better than normal posts |
| page; the more relevant your ad, the more clicks | | | | on a blog and when you're are paying for clicks |
| it will receive and the more money Google | | | | you want the traffic to convert as high as |
| makes... they're not stupid you see. | | | | possible! |
| So how do we make an ad relevant in Google's | | | | Another useful tip for PPC campaigns is too |
| eyes? | | | | always test different ads. Try 3 different ads, |
| Google Takes into account the following criteria: | | | | after 2 weeks or so replace the worst |
| Keywords in ad title, keywords in ad text and | | | | performing ad. Keep replacing the worst |
| keywords in destination url and compare it the | | | | performing ad and testing new ads,finding the |
| landing page title, meta keywords, H1 tags, H2 | | | | best ads that convert for you can have an |
| tags and content. | | | | amazing effect on your ROI! |