| Niche marketing success is easier when you learn | | | | impossible to get to first page with Google for |
| to "drill down" to a tightly focused portion of the | | | | the term "fishing". There are 164,000,000 |
| market. | | | | competition sites. |
| The dictionary describes the word "niche" as a | | | | Drill down. |
| focused, targetable portion of a market sector. | | | | Walleye fishing would be an easier market to |
| The key words here are "focused" , "targetable | | | | break into, but there are so many types of |
| portion", and "sector". The term "sector" is | | | | Walleye fishing, you could still drown in the |
| defined as a subdivision. | | | | marketplace. Google shows 452, 000 competing |
| So when we talk about a market niche, we are | | | | sites. |
| referring to a small portion of a subdivision of a | | | | Drill down. |
| marketplace. (A segment of a segment of the | | | | Lake Walleye fishing techniques is a much more |
| whole.) The portion we are talking about is further | | | | focused niche. Now we are down to 7600 |
| qualified by the words "Focused" and "Targetable". | | | | competition sites. This would be a fairly simple |
| Many people fail even though they have good | | | | market to break into. You could dominate here. |
| products, because they get lost in the crowd by | | | | Drill down. |
| targeting too general a marketplace. Internet | | | | Fall lake Walleye fishing techniques leaves you only |
| marketing success comes to those who corner | | | | 8 competing sites. You can dominate here. |
| the market in a niche. If you wanted to set up a | | | | You can see the advantages of "drilling down" to |
| web site about Walleye fishing, you would never | | | | find a very tight niche. By doing so you can |
| want to use "fishing" as your niche title and | | | | literally become Google's authority site in the niche. |
| keyword. | | | | Niche marketing success depends on how tightly |
| Fishing is a broad marketplace. It would be almost | | | | you focus. |