| Have you ever wondered why online sales are so | | | | sweepers, trades men and women, security |
| popular? Why do people accept the fact that | | | | guards, in fact you can pretty much include all of |
| they are willing to purchase something from | | | | the demographics if you like... people within them |
| somewhere, usually thousands of miles away, that | | | | enjoy fishing. The move towards getting the best |
| they have not seen, or felt, and the only proof | | | | fishing tackle deals online over the last 10-15 years |
| that the items they are buying are real, is a | | | | has been nothing short of astounding. |
| picture or a few words on a screen. Sounds | | | | There are so many examples of bricks and |
| bizarre, and goes against the grain of what most | | | | mortar tackle shop businesses being replaced by |
| of us were brought up to believe. It isn't real | | | | the internet, and now even the magazine ads are |
| unless you can see it, touch it, taste it, smell it, or | | | | mostly for online businesses, and of course the |
| hear it. Our grandparents would never approve of | | | | tourism side of things, which co-incidentally are |
| the way we send our hard earned dollars around | | | | quite often booked online.. Sure there are still |
| the world in the faith that someone keeps their | | | | people, myself included, that enjoy visiting the |
| end of the bargain.But I feel there is some logic to | | | | tackle shop to get my equipment, but by far |
| the way we spend our money online. That is | | | | there are more fishing tackle sales online, than |
| because we have become accustomed to, and | | | | any other method. The reason is simple.... The |
| depend upon the internet, and to some degree | | | | internet works. It is so easy to search for what |
| for the vast majority of internet users, there has | | | | you want, order it from the comfort of your |
| never been 'any other way'. | | | | home, and best of all, it is cheaper for the |
| The sheer volume of online merchandise is | | | | consumer, and the seller.Will there be a day soon |
| bewildering. You can buy anything, from a pack of | | | | when we see tackle shops disappear completely |
| nails to a house, a ball of wool to a sheep station, | | | | from our shopping centres? I don't think so. |
| a fishing hook to a multi-million dollar tuna farm. | | | | There will always be need by consumers to have |
| The list is endless. To this end the internet | | | | that personal experience of buying from a store |
| naturally is the perfect marketplace for consumer | | | | with real people, but there certainly will be fewer |
| goods, relatively safe with modern secure | | | | and fewer to be seen. In fact it is my belief that |
| checkouts and the like, and convenient beyond | | | | only the strongest of business people will remain. |
| belief. Practically no matter where you are in the | | | | Most of them will become, or already have |
| world, you have access to the net.An example of | | | | become, members of huge buying groups, simply |
| the internet taking over from traditional business | | | | to be able to provide their goods at a reasonable |
| channels is the discount fishing tackle market. | | | | price compared to the internet sellers. There are |
| Fishing has been and will continue to be one of the | | | | even online stores with no inventory at all, |
| most popular past-times for people all over the | | | | operating on commissions alone earned from |
| world. The diverse range of people that enjoy | | | | referrals and 'click' income. Is that the way of the |
| fishing is truly amazing. Kids, moms and dads, | | | | future? Certainly for a large number of discount |
| grandparents, businesspeople, train drivers, street | | | | tackle websites, it works.... so why not? |