| Have you ever had a person try to be an | | | | make the bass fishing article or story longer, just |
| authority on a subject they knew nothing about? | | | | give it to me straight so I can move on to the |
| After talking to that person for a while you realize | | | | next chapter and learn more bass fishing |
| that he really doesn't know what's he talking | | | | techniques. |
| about, let alone be able to teach it to anyone. | | | | I am a visual person, so I want pictures! I want to |
| There are people like that in every subject | | | | see what you're talking about. I want to see the |
| including bass fishing. So, you might want to ask | | | | results of that big fish you landed using the |
| yourself what do I want to look for when I | | | | technique you're telling me to use. I want to see a |
| subscribe to a bass fishing magazine or buy a | | | | diagram of the knot you used and how to tie it if |
| bass fishing book. | | | | you're going to tell me to tie my line a certain |
| Over the years, I have bought thousands of | | | | way. If I am reading a book you wrote, I want to |
| books and magazines on bass fishing. Many of | | | | see pictures of that 10 pound bass you caught. |
| them were outstanding but a few, once you got | | | | So, the third thing I look for is pictures to prove |
| reading them made you wonder if the author had | | | | to me you actually did what you said with this |
| even went bass fishing in his life. Yes, they gave | | | | great bass fishing tip and so I can learn how to tie |
| you bass fishing tips and told you how to use the | | | | that knot with a diagram. |
| newest bass fishing lure but overall it looked like | | | | The fourth thing I want is access to your bass |
| he just read about the technique somewhere | | | | fishing homepage. I want somewhere I can go |
| then copied it to his book or magazine. The | | | | and follow up on other techniques to use. I also |
| technique he wrote about didn't go into detail | | | | want a place I can check you out and read your |
| about how he used it personally or if he had any | | | | other bass fishing articles or chapters of your |
| success with it in his own experience. | | | | books to really see if you know what you're |
| So, the very first thing I look for is experience, | | | | talking about when you tell me the way I should |
| does the author or publisher of the magazine or | | | | be bass fishing, and a place I can check your bio |
| bass fishing book have experience? I am not | | | | out to see if it matches the experience your |
| talking about a year of bass fishing or writing bass | | | | telling me you have. |
| fishing reports that the local bait store has given | | | | The fifth thing I want is simplicity. I don't want to |
| them the information to write. Does the author | | | | have to go out and buy a new bass boat just to |
| actually use what he is recommending? If he is | | | | try out your fantastic bass fishing tip or your new |
| telling you how to win bass fishing tournaments, | | | | fangled bass fishing method. I don't want to buy |
| has he personally ever fished in them? I am | | | | anything except maybe a new lure, rod, or a reel |
| talking about honest to goodness "I have caught | | | | to catch fish with your technique. I want to be |
| bass for 10 years experience" and I can help you | | | | able to use this wonderful bass fishing tip even if I |
| catch more bass by teaching you this method. | | | | fish from shore. (Some exceptions to this rule, like |
| The second thing I look for is easy reading. I don't | | | | deep water fishing, etc.) My point is I don't want |
| want some big worded, long drawn out article | | | | to have to buy some new expensive gadget to |
| about a certain aspect of bass fishing. I want | | | | catch bass. Just give me the basics that almost |
| something I can read, get the point of what the | | | | anyone can use regardless, of where they fish |
| author is saying about the bass fishing technique | | | | for bass. |
| and move on to the next article or chapter. | | | | My next article will cover tips 6-10 for what to |
| Forget all the "fluff" the author has added to | | | | look for in bass fishing books and magazines. |