| 6 Questions Your Sales Letter MUST Answer
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| | So tell them why they should believe you.
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| | Show them stats to backup your claims.
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| 1) Who Are You Selling Your Product To?
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| | Prove to them that what youÆre saying is
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| Before writing word one of your sales
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| | thetruth from the beginning and theyÆll
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| letter you must know who isin the market
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| | believe everything you haveto say from
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| for your product. You need to be able to
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| | that point forward.
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| take yourproduct and find the one
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| | 4) What Are ALL The Benefits Your Product
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| specific group that is going
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| | Offers?
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| todesperately have a need for your offer.
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| | But not only the biggest, most obvious
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| The more specific the better. If youÆre
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| | benefits, but also thosethat are not so
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| offering a fishing luredesigned to catch
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| | evident.
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| salmon you wouldnÆt market it to men
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| | By creating a long list of benefits the
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| ingeneral. YouÆd narrow it down to
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| | customer gets with yourproduct you better
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| people that fished. And evenmore
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| | your chance of listing the one thing
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| specifically, youÆd market it to those
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| | theyreally need. And if you can show them
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| that fish for salmon.
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| | one benefit that capturestheir eye then
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| By doing this your sales letter can speak
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| | youÆre going to make a new customer.
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| directly to yourprospect and therefore
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| | 5) Why Might Your Prospect Say "No"?
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| make more profits for you.
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| | Read your letter from the viewpoint of
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| 2) How Is Your Product Different?
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| | your prospect. Would yousay yes to the
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| What sets your product apart from the
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| | offer? If not, why?
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| competition? Have you donestudies to show
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| | Reading over your sales letter and
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| it works better? Do you have a higher
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| | answering questions andobjections as they
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| overalllevel of customer satisfaction
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| | arise is a guaranteed method for
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| compared to your competitors? Canyou say
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| | increasingresponse and breaking down
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| that your product is the only one that
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| | buying resistance.
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| does something noother product does? If
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| | 6) Why Should Your Prospect Act Now?
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| so, tell the reader in your sales letter.
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| | The final question you must answer for
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| If you can tell your prospect that your
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| | your prospect is why theyneed to act
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| product offers a highlydesired benefit
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| | immediately. Miss this crucial step and
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| unavailable from your competitorÆs
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| | your offerwill be put on permanent hold
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| product thenyouÆre going to make the
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| | as the prospect makes plans to actat a
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| sale.
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| | later date but never does.
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| 3) Why Should The Prospect Believe You?
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| | Give them a believable reason to act
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| With all the scams and false information
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| | immediately. Give them aspecial price if
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| being given throughadvertising, disbelief
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| | they act within the next few days. Or
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| sets in pretty fast. So youÆve got to
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| | tell themquantities are limited and once
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| makeyour prospect believe what youÆre
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| | theyÆre all gone they wonÆt besold at
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| telling them is the undeniabletruth. And
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| | any price.
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| youÆve got to do it fast before the
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| | Just make sure that your urgency is
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| prospect starts tothink that every claim
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| | believable and truthful.
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| youÆre making canÆt possibly be true.
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