| 6 Questions Your Sales Letter MUST Answer | | | | youÆre making canÆt possibly be true. |
| | | | |
| | | | So tell them why they should believe you. |
| | | | Show them stats to backup your claims. Prove |
| 1) Who Are You Selling Your Product To? | | | | to them that what youÆre saying is |
| | | | thetruth from the beginning and theyÆll |
| Before writing word one of your sales letter | | | | believe everything you haveto say from that |
| you must know who isin the market for your | | | | point forward. |
| product. You need to be able to take | | | | |
| yourproduct and find the one specific group | | | | 4) What Are ALL The Benefits Your Product |
| that is going todesperately have a need for | | | | Offers? |
| your offer. | | | | |
| | | | But not only the biggest, most obvious |
| The more specific the better. If youÆre | | | | benefits, but also thosethat are not so |
| offering a fishing luredesigned to catch | | | | evident. |
| salmon you wouldnÆt market it to men | | | | |
| ingeneral. YouÆd narrow it down to people | | | | By creating a long list of benefits the |
| that fished. And evenmore specifically, | | | | customer gets with yourproduct you better |
| youÆd market it to those that fish for | | | | your chance of listing the one thing |
| salmon. | | | | theyreally need. And if you can show them one |
| | | | benefit that capturestheir eye then |
| By doing this your sales letter can speak | | | | youÆre going to make a new customer. |
| directly to yourprospect and therefore make | | | | |
| more profits for you. | | | | 5) Why Might Your Prospect Say "No"? |
| | | | |
| 2) How Is Your Product Different? | | | | Read your letter from the viewpoint of your |
| | | | prospect. Would yousay yes to the offer? If |
| What sets your product apart from the | | | | not, why? |
| competition? Have you donestudies to show it | | | | |
| works better? Do you have a higher | | | | Reading over your sales letter and answering |
| overalllevel of customer satisfaction | | | | questions andobjections as they arise is a |
| compared to your competitors? Canyou say that | | | | guaranteed method for increasingresponse and |
| your product is the only one that does | | | | breaking down buying resistance. |
| something noother product does? If so, tell | | | | |
| the reader in your sales letter. | | | | 6) Why Should Your Prospect Act Now? |
| | | | |
| If you can tell your prospect that your | | | | The final question you must answer for your |
| product offers a highlydesired benefit | | | | prospect is why theyneed to act immediately. |
| unavailable from your competitorÆs | | | | Miss this crucial step and your offerwill be |
| product thenyouÆre going to make the | | | | put on permanent hold as the prospect makes |
| sale. | | | | plans to actat a later date but never does. |
| | | | |
| 3) Why Should The Prospect Believe You? | | | | Give them a believable reason to act |
| | | | immediately. Give them aspecial price if they |
| With all the scams and false information | | | | act within the next few days. Or tell |
| being given throughadvertising, disbelief | | | | themquantities are limited and once |
| sets in pretty fast. So youÆve got to | | | | theyÆre all gone they wonÆt besold at |
| makeyour prospect believe what youÆre | | | | any price. |
| telling them is the undeniabletruth. And | | | | |
| youÆve got to do it fast before the | | | | Just make sure that your urgency is |
| prospect starts tothink that every claim | | | | believable and truthful. |