6 Questions Your Sales Letter MUST Answer

6 Questions Your Sales Letter MUST Answerpossibly be true.
So tell them why they should believe you. Show
1) Who Are You Selling Your Product To?them stats to backup your claims. Prove to them
Before writing word one of your sales letter youthat what youÆre saying is thetruth from
must know who isin the market for your product.the beginning and theyÆll believe everything
You need to be able to take yourproduct and findyou haveto say from that point forward.
the one specific group that is going todesperately4) What Are ALL The Benefits Your Product
have a need for your offer.Offers?
The more specific the better. If youÆreBut not only the biggest, most obvious benefits,
offering a fishing luredesigned to catch salmon youbut also thosethat are not so evident.
wouldnÆt market it to men ingeneral.By creating a long list of benefits the customer
YouÆd narrow it down to people that fished.gets with yourproduct you better your chance of
And evenmore specifically, youÆd market itlisting the one thing theyreally need. And if you
to those that fish for salmon.can show them one benefit that capturestheir
By doing this your sales letter can speak directlyeye then youÆre going to make a new
to yourprospect and therefore make morecustomer.
profits for you.5) Why Might Your Prospect Say "No"?
2) How Is Your Product Different?Read your letter from the viewpoint of your
What sets your product apart from theprospect. Would yousay yes to the offer? If not,
competition? Have you donestudies to show itwhy?
works better? Do you have a higher overalllevelReading over your sales letter and answering
of customer satisfaction compared to yourquestions andobjections as they arise is a
competitors? Canyou say that your product is theguaranteed method for increasingresponse and
only one that does something noother productbreaking down buying resistance.
does? If so, tell the reader in your sales letter.6) Why Should Your Prospect Act Now?
If you can tell your prospect that your productThe final question you must answer for your
offers a highlydesired benefit unavailable fromprospect is why theyneed to act immediately.
your competitorÆs product thenyouÆreMiss this crucial step and your offerwill be put on
going to make the sale.permanent hold as the prospect makes plans to
3) Why Should The Prospect Believe You?actat a later date but never does.
With all the scams and false information beingGive them a believable reason to act immediately.
given throughadvertising, disbelief sets in prettyGive them aspecial price if they act within the
fast. So youÆve got to makeyour prospectnext few days. Or tell themquantities are limited
believe what youÆre telling them is theand once theyÆre all gone they wonÆt
undeniabletruth. And youÆve got to do itbesold at any price.
fast before the prospect starts tothink thatJust make sure that your urgency is believable
every claim youÆre making canÆtand truthful.