6 Questions Your Sales Letter MUST Answer

6 Questions Your Sales Letter MUST Answer				youÃ†re making canÃ†t possibly be true.

				So tell them why they should believe you.
				Show them stats to backup your claims. Prove
1) Who Are You Selling Your Product To?				to them that what youÃ†re saying is
				thetruth from the beginning and theyÃ†ll
Before writing word one of your sales letter				believe everything you haveto say from that
you must know who isin the market for your				point forward.
product. You need to be able to take
yourproduct and find the one specific group				4) What Are ALL The Benefits Your Product
that is going todesperately have a need for				Offers?
your offer.
				But not only the biggest, most obvious
The more specific the better. If youÃ†re				benefits, but also thosethat are not so
offering a fishing luredesigned to catch				evident.
salmon you wouldnÃ†t market it to men
ingeneral. YouÃ†d narrow it down to people				By creating a long list of benefits the
that fished. And evenmore specifically,				customer gets with yourproduct you better
youÃ†d market it to those that fish for				your chance of listing the one thing
salmon.				theyreally need. And if you can show them one
				benefit that capturestheir eye then
By doing this your sales letter can speak				youÃ†re going to make a new customer.
directly to yourprospect and therefore make
more profits for you.				5) Why Might Your Prospect Say "No"?

2) How Is Your Product Different?				Read your letter from the viewpoint of your
				prospect. Would yousay yes to the offer? If
What sets your product apart from the				not, why?
competition? Have you donestudies to show it
works better? Do you have a higher				Reading over your sales letter and answering
overalllevel of customer satisfaction				questions andobjections as they arise is a
compared to your competitors? Canyou say that				guaranteed method for increasingresponse and
your product is the only one that does				breaking down buying resistance.
something noother product does? If so, tell
the reader in your sales letter.				6) Why Should Your Prospect Act Now?

If you can tell your prospect that your				The final question you must answer for your
product offers a highlydesired benefit				prospect is why theyneed to act immediately.
unavailable from your competitorÃ†s				Miss this crucial step and your offerwill be
product thenyouÃ†re going to make the				put on permanent hold as the prospect makes
sale.				plans to actat a later date but never does.

3) Why Should The Prospect Believe You?				Give them a believable reason to act
				immediately. Give them aspecial price if they
With all the scams and false information				act within the next few days. Or tell
being given throughadvertising, disbelief				themquantities are limited and once
sets in pretty fast. So youÃ†ve got to				theyÃ†re all gone they wonÃ†t besold at
makeyour prospect believe what youÃ†re				any price.
telling them is the undeniabletruth. And
youÃ†ve got to do it fast before the				Just make sure that your urgency is
prospect starts tothink that every claim				believable and truthful.

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6 Questions Your Sales Letter MUST Answer