6 Questions Your Sales Letter MUST Answer

6 Questions Your Sales Letter MUST Answer				possibly be true.
				So tell them why they should believe you. Show
1) Who Are You Selling Your Product To?				them stats to backup your claims. Prove to them
Before writing word one of your sales letter you				that what youÃ†re saying is thetruth from
must know who isin the market for your product.				the beginning and theyÃ†ll believe everything
You need to be able to take yourproduct and find				you haveto say from that point forward.
the one specific group that is going todesperately				4) What Are ALL The Benefits Your Product
have a need for your offer.				Offers?
The more specific the better. If youÃ†re				But not only the biggest, most obvious benefits,
offering a fishing luredesigned to catch salmon you				but also thosethat are not so evident.
wouldnÃ†t market it to men ingeneral.				By creating a long list of benefits the customer
YouÃ†d narrow it down to people that fished.				gets with yourproduct you better your chance of
And evenmore specifically, youÃ†d market it				listing the one thing theyreally need. And if you
to those that fish for salmon.				can show them one benefit that capturestheir
By doing this your sales letter can speak directly				eye then youÃ†re going to make a new
to yourprospect and therefore make more				customer.
profits for you.				5) Why Might Your Prospect Say "No"?
2) How Is Your Product Different?				Read your letter from the viewpoint of your
What sets your product apart from the				prospect. Would yousay yes to the offer? If not,
competition? Have you donestudies to show it				why?
works better? Do you have a higher overalllevel				Reading over your sales letter and answering
of customer satisfaction compared to your				questions andobjections as they arise is a
competitors? Canyou say that your product is the				guaranteed method for increasingresponse and
only one that does something noother product				breaking down buying resistance.
does? If so, tell the reader in your sales letter.				6) Why Should Your Prospect Act Now?
If you can tell your prospect that your product				The final question you must answer for your
offers a highlydesired benefit unavailable from				prospect is why theyneed to act immediately.
your competitorÃ†s product thenyouÃ†re				Miss this crucial step and your offerwill be put on
going to make the sale.				permanent hold as the prospect makes plans to
3) Why Should The Prospect Believe You?				actat a later date but never does.
With all the scams and false information being				Give them a believable reason to act immediately.
given throughadvertising, disbelief sets in pretty				Give them aspecial price if they act within the
fast. So youÃ†ve got to makeyour prospect				next few days. Or tell themquantities are limited
believe what youÃ†re telling them is the				and once theyÃ†re all gone they wonÃ†t
undeniabletruth. And youÃ†ve got to do it				besold at any price.
fast before the prospect starts tothink that				Just make sure that your urgency is believable
every claim youÃ†re making canÃ†t				and truthful.

Attract Fish

6 Questions Your Sales Letter MUST Answer

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