| by: André Anthony
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| | markets, they're after millions from mass
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| Unless you've been living under an
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| | markets...
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| Internet rock, you've probably heard the
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| | ... And let's face it if you're a little
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| buzz about Niche Marketing. Right now
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| | guy you simply can't be everything to
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| it's the hottest marketing topic online.
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| | everybody, so you must pick a specific
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| Is it a new concept?
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| | focus (Niche) for your business. For
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| Well on the Internet maybe, but if like
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| | example don't target "Fishing", instead
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| me, you've been involved in direct
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| | target "Fishing Baits" or "Fishing Lures"
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| response marketing in the 'Bricks and
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| | both of which have a much more specific
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| Mortar' world then it isn't - that's the
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| | focus...
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| way we've done things since time
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| | ...Get the idea?
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| immemorial.
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| | Once you narrow down the size of the
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| So what's this Niche Marketing thing all
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| | market you have an automatic advantage
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| about?
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| | over larger companies. Here's why :
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| If you have ever taken Marketing 101 then
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| | - You can quickly become an expert in
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| you'll have heard of the old marketing
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| | your niche (if you're not already)
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| adage : "Find a need and fill it" -
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| | - It's easier to keep current with a
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| that's what "Niche Marketing" is all
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| | narrowly focussed market niche
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| about. Finding a "focussed" group of
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| | - You can respond faster to changes in
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| people, with a specialized interest,
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| | the market
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| eager to buy (The Niche) and promoting a
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| | - You can build close relationships with
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| suitable product or service to all those
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| | key customers that will be hard to
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| interested in buying it (Marketing).
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| | compete with
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| Let me give you a few examples of these
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| | This is something I learned from
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| Niches :
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| | experience - if you're interested you can
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| - Recipes
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| | read my story here
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| - Golf
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| | andre-anthony-value-of-niche-marketing.ht
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| - Fishing
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| | m.
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| - Health and Fitness
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| | By now you're probably wondering about
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| - Travel
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| | the mechanics of this niche marketing
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| - Collectibles
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| | stuff. In a nutshell here's how it works
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| - Dating
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| | :
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| - Dog Training
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| | - Find and research profitable niche
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| - Satellite TV
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| | markets
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| - Beauty Tips
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| | - Locate or develop suitable products
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| - Astrology
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| | services to market
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| - Cats
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| | - Set up a web site to market the
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| - Bartending
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| | products/services
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| - Alternative Health
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| | - Establish a marketing system that works
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| - Hand-poured Candles
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| | for you
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| - Gourmet Foods
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| | - Repeat the process over and over again
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| - Gambling
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| | with a different niche each time.
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| - Mortgages
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| | Imagine having a niche site producing one
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| - Credit Cards
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| | sale a day at say $20. That's $7300 a
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| - Music
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| | year - how many sites could you set up
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| - Jewellery
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| | and run 10, 20 ....?
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| ...... the list just goes on and on and
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| | But before you get too excited, I have a
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| these are just the main headings, there
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| | word of caution for you:
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| are niches within each of these niches
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| | Niche marketing is not a magic bullet. It
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| ... Think of a subject and there's likely
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| | isn't a matter of putting up a web site
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| a niche market for it...
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| | and then sitting back and waiting for the
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| But the name of the game is to find a
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| | money to roll in - "build it and they
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| "tightly focussed" niche. The reason for
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| | will come" may have worked for Kevin
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| this that if you target a general market
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| | Costner in Field of Dreams, but it
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| the competition is fierce and it's hard,
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| | doesn't work that way on the Internet -
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| if not impossible, for the little guy to
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| | if you do that you'll be waiting a long
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| get a foothold.
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| | time.
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| When you narrow down the size of the
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| | If you want a successful niche business,
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| market you eradicate most of the heavy
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| | you have to work at it just like any
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| hitters with bottomless advertising
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| | other business - if you're prepared to
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| budgets, because these guys aren't
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| | put in the effort though the rewards can
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| interested in making a few thousand bucks
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| | be significant.
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| a year from these tiny specialized
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