Niche And Grow Rich

by: André Anthonyguys aren't interested in making a few thousand
Unless you've been living under an Internet rock,bucks a year from these tiny specialized markets,
you've probably heard the buzz about Nichethey're after millions from mass markets...
Marketing. Right now it's the hottest marketing... And let's face it if you're a little guy you simply
topic online.can't be everything to everybody, so you must
Is it a new concept?pick a specific focus (Niche) for your business. For
Well on the Internet maybe, but if like me, you'veexample don't target "Fishing", instead target
been involved in direct response marketing in the"Fishing Baits" or "Fishing Lures" both of which
'Bricks and Mortar' world then it isn't - that's thehave a much more specific focus...
way we've done things since time immemorial....Get the idea?
So what's this Niche Marketing thing all about?Once you narrow down the size of the market
If you have ever taken Marketing 101 then you'llyou have an automatic advantage over larger
have heard of the old marketing adage : "Find acompanies. Here's why :
need and fill it" - that's what "Niche Marketing" is all- You can quickly become an expert in your niche
about. Finding a "focussed" group of people, with a(if you're not already)
specialized interest, eager to buy (The Niche) and- It's easier to keep current with a narrowly
promoting a suitable product or service to allfocussed market niche
those interested in buying it (Marketing).- You can respond faster to changes in the
Let me give you a few examples of these Nichesmarket
:- You can build close relationships with key
- Recipescustomers that will be hard to compete with
- GolfThis is something I learned from experience - if
- Fishingyou're interested you can read my story here
- Health and Fitnessandre-anthony-value-of-niche-marketing.htm.
- TravelBy now you're probably wondering about the
- Collectiblesmechanics of this niche marketing stuff. In a
- Datingnutshell here's how it works :
- Dog Training- Find and research profitable niche markets
- Satellite TV- Locate or develop suitable products/services to
- Beauty Tipsmarket
- Astrology- Set up a web site to market the products
- Catsservices
- Bartending- Establish a marketing system that works for
- Alternative Healthyou
- Hand-poured Candles- Repeat the process over and over again with a
- Gourmet Foodsdifferent niche each time.
- GamblingImagine having a niche site producing one sale a
- Mortgagesday at say $20. That's $7300 a year - how many
- Credit Cardssites could you set up and run 10, 20 ....?
- MusicBut before you get too excited, I have a word of
- Jewellerycaution for you:
...... the list just goes on and on and these are justNiche marketing is not a magic bullet. It isn't a
the main headings, there are niches within each ofmatter of putting up a web site and then sitting
these niches ... Think of a subject and there's likelyback and waiting for the money to roll in - "build it
a niche market for it...and they will come" may have worked for Kevin
But the name of the game is to find a "tightlyCostner in Field of Dreams, but it doesn't work
focussed" niche. The reason for this that if youthat way on the Internet - if you do that you'll be
target a general market the competition is fiercewaiting a long time.
and it's hard, if not impossible, for the little guy toIf you want a successful niche business, you have
get a foothold.to work at it just like any other business - if
When you narrow down the size of the marketyou're prepared to put in the effort though the
you eradicate most of the heavy hitters withrewards can be significant.
bottomless advertising budgets, because these