| When's the last time you went fishing?
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| | may look at the bait, they may nibble the
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| Think back to that day. What did you use
| |
| | bait, they may even eat the bait - but
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| to fish? A pole, fishing line, bait,
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| | you will never catch a fish without a
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| maybe a sinker and a bobber. Oh
| |
| | hook.Customers may hear your message,
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| yeah...and a hook.You wouldn't go fishing
| |
| | they may think about your message, but
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| without the hook, would you? The hook is
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| | they are very unlikely to take a desired
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| probably the most important part of the
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| | action unless you give them a STRONG
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| fishing process.The same is true in your
| |
| | INCENTIVE to do so, something they see as
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| advertising. If you want to be successful
| |
| | valuable.If your ad doesn't ask your
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| in advertising you have to resign your
| |
| | target to take action you are totally
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| position as general manager of the
| |
| | wasting your money. Your ads need to
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| universe and realize that your ad is not
| |
| | provide an undeniable reason focused on
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| a personal soap box to speak your mind,
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| | relieving your target's pain that incites
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| hype accolades, regurgitate philosophies,
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| | them to take a desired action.Next time
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| spout jargon and blab about anything
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| | you go fishing, be sure to bring a few
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| else.The people who see your ad really
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| | hooks. Next time you advertise, try
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| don't care about you, your personal
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| | throwing a few hooks in there too.Have
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| agenda or that you've spent good money to
| |
| | you spent money on advertising and
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| talk to them. As you know they only care
| |
| | afterwards you wonder if it was
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| about one thing...themselves. Likewise
| |
| | effective. It's tough to know right?
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| your advertising should focus on only one
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| | You should have learned how to avoid this
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| thing...them!You have already identified
| |
| | in science class. In Jim and Travis'
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| that "YOU" is the most powerful word in
| |
| | small business marketing secret #3 we'll
|
| any advertisement. That is why a hook
| |
| | tell you how.Jim and Travis are the
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| works so well. A hook is something of
| |
| | authors of "The Ten Tall Tales Of
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| value you offer your target, which they
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| | Traditional Advertising That Cost You
|
| can't live without.It's something that
| |
| | Tons" and their newest release, "The
|
| provides them with a solution, a cure, an
| |
| | Small Business Owner's Guide To The
|
| answer to a daunting problem. A hook
| |
| | Galaxy: Jim & Travis's Super-Stellar, Out
|
| incites them to take the desired action
| |
| | Of This World, Step-By-Step Guide To
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| your advertisement was designed to
| |
| | Generating Leads, Attracting Customers
|
| evoke.An advertisement without a hook is
| |
| | and Making Sales.
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| like a fishing pole without a hook. Fish
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| |
|
